This initiative is part of Mocren's activity 'Art & Sponsorship'. It deals with the conception and production of cultural and artistic events with particular focus on sponsorship planning and sponsor-benefits. It is a well-known fact, widely accepted among the cognoscenti, that the most efficient strategies in this sector are those based on repetition and continuity, rather than those that make a big splash.

With typical care and attention, Mocren tries to establish a coherent connection between sponsorship programs and customers' promotional campaigns, especially if they cover different areas ( sports, music, the arts, culture, etc.). Such initiatives aim to contribute to the cultural and artistic enrichment of our cultural heritage, whilst at the same time improving the effectiveness of corporate communication and marketing.

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